This summer, The Art Station had the immense pleasure of collaborating with ONCF (L’Office National des Chemins de Fer du Maroc) to deliver a one-of-a-kind public art experience across four major Moroccan cities. As part of the FestiGare 5th Edition and Mémoire en Couleur campaign, we organized free painting workshops inviting adults to paint their favorite travel memories, transforming train stations into vibrant spaces of creativity, nostalgia, and community connection.
Held in Rabat Agdal, Casa-Port, Kénitra, and Tanger Ville, each event brought together people from all walks of life. With over 300 participants in total, the workshops were a celebration of both personal stories and collective journeys. The energy was heartwarming: brushes moving, colors flowing, and stories unfolding on canvas.
What made this campaign even more special is that we selected over 10 standout paintings in each city, all reflecting themes of travel, discovery, and the beauty of movement. These artworks weren’t just celebrated during the workshops, they were proudly exhibited on the walls of the very train stations where they were created, staying up for the whole summer and viewed by thousands of travelers.
For The Art Station, this collaboration was more than just an event…it was a milestone. Organizing a large-scale brand activation across four cities reaffirmed our belief in the power of art to bring people together, tell meaningful stories, and transform everyday public spaces.
We’re incredibly grateful to ONCF for trusting us with this project and look forward to more creative partnerships in the future. Whether it’s trains, memories, or paintbrushes, we’re here for it.
Get in touch for your next artistic brand activation campaign: +212669554925
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